In the evolving landscape of leadership, a powerful shift is happening in the Philippines—driven by women who are not just leading organizations but reshaping narratives, building communities of influence, and creating spaces for others to rise.
This is not merely a celebration of titles or positions. It is a recognition of women who have used their voice, values, and vision to create impact that extends far beyond their roles. They represent what it means to own a leadership narrative—where personal brand meets purpose, and storytelling becomes a strategic force.
In a 2020 global report surveying 4,812 businesses across 32 countries, the Philippines ranked first for women in senior leadership. This milestone reflects not just gender representation, but the cultural readiness for a new kind of leadership—rooted in influence, connection, and collective wisdom.
Here are ten remarkable Filipina leaders who exemplify the power of narrative leadership in action:
1. Natividad “Naty” Cheng
Former President & CEO, Philippine National Bank
A pioneer in Philippine banking, Naty Cheng brought integrity, resilience, and innovation into an industry often dominated by men. Her legacy is not just in financial growth but in her ability to lead with foresight and empower others to find their place in complex systems. Her story is one of strategic transformation—and the quiet, consistent leadership that sustains it.
2. Teresita Sy-Coson
Vice Chairperson, SM Investments Corporation
Known for her pivotal role in retail and finance, Teresita Sy-Coson is not only a corporate leader but a culture builder. Her influence has transformed the Filipino shopping experience, but just as notably, she advocates for dignity and opportunity for employees across the conglomerate. Her leadership style embodies the philosophy that empowered people build powerful institutions.
3. Maria Ressa
CEO & Executive Editor, Rappler
Maria Ressa’s leadership as a journalist is also a masterclass in narrative power. Through Rappler and her international presence, she uses story as a force for democratic truth and human rights. Her vulnerability, courage, and intellect converge in a leadership style that shows how influence and legacy can be wielded through storytelling with purpose.
4. Gloria Macapagal-Arroyo
Former President of the Philippines
While politics often divides, Gloria Macapagal-Arroyo’s legacy includes bold economic reforms and infrastructure programs that strengthened the Philippine economy. As one of the few women to lead a nation, her strategic mindset—and willingness to take unpopular but necessary actions—offers a case study in long-view leadership.
5. Aisa Mijeno
Co-founder & CEO, SALt (Sustainable Alternative Lighting)
Aisa Mijeno transformed innovation into advocacy. Through a saltwater-powered lamp, she not only addressed energy inequality but built a narrative of possibility for Filipino inventors. Her story inspires a new generation of social entrepreneurs—those who see business as a tool for systemic impact.
6. Marife Zamora
Former Chairperson, Convergys Philippines
A defining force in the BPO sector, Marife Zamora elevated the employee experience while scaling one of the largest outsourcing organizations in the country. Her belief in upskilling, employee wellbeing, and leadership development reframed the industry from one of output to one of opportunity.
7. Cathy Yang
Managing Editor & Anchor, ANC (ABS-CBN News Channel)
As a trusted journalist and newsroom leader, Cathy Yang has shaped not just stories, but storytellers. Her editorial leadership champions integrity and inclusion. In an era of digital noise, her commitment to clarity and connection reflects a media voice that’s both credible and compassionate.
8. Riza Mantaring
Former CEO, Sun Life Financial Philippines
Riza Mantaring merged digital innovation with human-centered leadership in the financial sector. Under her leadership, Sun Life transformed its customer and employee experience—showing how technology and empathy can co-exist. She has been a vocal advocate of women in leadership, bringing mentorship and community to the forefront.
9. Maria Vivian Sarabia
President & CEO, Vivian Sarabia Optical
Known as a pioneer in optical retail, Maria Vivian Sarabia reimagined the in-store experience and built a brand on both service and story. Her leadership weaves together innovation and legacy—while uplifting her team to become brand storytellers in their own right.
10. Aurora “Rory” P. Maclang
CEO & Founder, GeiserMaclang Marketing Communications
Rory Maclang’s work bridges marketing, public affairs, and innovation. But what makes her a standout leader is her ability to mobilize movements—not just brands. She believes that good stories move people to act. And she has built an organization where influence is shared, not hoarded.
The Bigger Story
These ten women reflect more than individual success. They represent a powerful shift in how leadership is defined and where it is coming from. Through narrative intelligence, community-building, and an unwavering commitment to legacy—they are co-authoring the future of leadership in the Philippines.
They remind us: the stories we tell shape the cultures we build. And when women own their stories, entire industries change.
